sell it freshfor growers
B2B forward trading exchange

Sell this season's harvest
before it's in the ground.

Reach verified commercial buyers three ways — list on the open market, respond to posted demand, or bring your existing buyers onto contract. Every deal settles through escrow, so you're paid when your terms are met — not when a buyer gets around to it.

Want to see how it works? See a live demo →

TOMATO (ROMA) R18.40/kg BUTTERNUT R9.20/kg ONION (BROWN) R12.10/kg POTATO (MONDIAL) R7.80/kg CABBAGE R4.90/head CARROT R6.35/kg TOMATO (ROMA) R18.40/kg BUTTERNUT R9.20/kg ONION (BROWN) R12.10/kg POTATO (MONDIAL) R7.80/kg CABBAGE R4.90/head CARROT R6.35/kg

Why growers trade here

04 REASONS
01

Reach beyond your network

Get in front of verified commercial buyers — caterers, processors, food service — you'd never otherwise meet.

02

Guaranteed payment

Escrow holds buyer funds until contract terms are met. No chasing payment after the truck has already left the farm.

03

Plant against real demand

Grow Contracts show you confirmed buyer need before you commit land and inputs to a crop.

04

Price protection

Open market bidding runs under your alias — buyers can't identify or approach you directly to undercut the platform.

Three ways to sell

CHOOSE PER HARVEST
MODE — 01
Fresh
Market
BEST FOR: MAXIMUM EXPOSURE

List your future harvest under your grower alias and let it reach every verified buyer on the platform. Buyers bid or buy at your listed price.

Good for a confirmed planting where you want the widest pool of bidders, without committing to a buyer up front — and without revealing who or where you are.

MODE — 02
Grow
Contracts
BEST FOR: DE-RISKED PLANTING

Browse demand buyers have already posted — produce, variety, volume, delivery window — and respond with an offer.

Good when you're deciding what to plant next: respond to a real order instead of guessing what the market will want in three months.

MODE — 03
Trade
Channels
BEST FOR: BUYERS YOU ALREADY SUPPLY

A private workspace with a buyer you already know — your real farm name is shown, your pricing stays as agreed, and you gain escrow and proper invoicing on top.

Good for formalising an existing customer without exposing your produce or price to the open market.

Confirmed buyers. Protected payment. One contract at a time.

GROWER APPLICATIONS REVIEWED WITHIN 3 BUSINESS DAYS

Apply as a grower